Through the partnership, Onyx and Intraspect will jointly market and sell a solution that combines Onyx’s suite of leading CRM applications for managing prospect, customer and partner information with Intraspect’s industry-leading enterprise collaboration solution, enabling employees, customers, and partners to work collaboratively in secure web-based workspaces.
Collaborative CRM is good for customers and good for the people who talk to customers, said Jim Pflaging, president and CEO of Intraspect. The Intraspect-Onyx partnership brings customer relationship management full circle by integrating the knowledge gained by employees, partners, and customers throughout the entire customer lifecycle.
The Intraspect-Onyx partnership delivers a truly Collaborative CRM solution, providing web-based workspaces for multi-party collaboration around unstructured data, such as documents, emails, and presentations, as well as the structured data from CRM platforms such as sales, marketing, and support interactions.
CRM has become increasingly important in the new economy-companies know that developing strong relationships with customers is essential in growing their business, said Brent Frei, CEO of Onyx. Together, Intraspect and Onyx offer businesses a powerful and effective way to manage valuable relationships and improve customer satisfaction by providing them with the ability to collaborate in a multi-party environment across the enterprise.
The Intraspect-Onyx partnership will enable:
Sales teams to respond to customer opportunities more efficiently by leveraging collaborative workspaces to discover and reuse the collective knowledge gained from previous sales campaigns, including proposals and presentations.
Marketing teams to engage with marketing service providers in central workspaces to streamline the delivery of marketing programs and collateral.
Customer Service and Support teams to seamlessly create secure workspaces where support teams collaborate with technical experts to resolve complex support issues faster.
Companies to work with customers and partners by engaging in collaborative extranets to develop and deliver customized programs and solutions.
Apropos Technology, a leader among customer focused technology companies, is adopting the Intraspect-Onyx joint Collaborative CRM solution. Apropos Technology delivers multichannel interaction management solutions to its customers and will take advantage of the proven integration between Onyx and Intraspect applications. A current user of both Onyx and Intraspect, the joint solution will provide Apropos with collaborative capabilities internally as well as linking their sales and services interactions with their customers.
Customer-facing business organizations invest tremendous resources to acquire and retain customers. To achieve greater ROI on these investments, companies need to increase the profitability of these relationships, said Matt Cain, vice president of web and collaboration strategies at META Group. To do this, companies must enable consistent collaboration between customers, employees and business partners to promote intimacy, increase switching barriers, and drive continuous innovation across the customer life cycle.
Intraspect and Onyx will be aggressively co-marketing and co-selling the joint Collaborative CRM solution into targeted vertical markets including high tech and financial services. A joint webinar series will be launched in July 2001 to educate customers on the value of Collaborative CRM including business benefits and return on investment. The integrated solution is currently available, with pricing determined on a per user and per server basis.
SOURCE: COMPANY PRESS RELEASE
