The Sunnyvale, California-based content management software maker is partnering with mobile providers Ericsson and Research in Motion to help push out personalized content to their subscribers.
The three companies are putting their heads together to develop a suite for managing content across wireless networks. Interwoven’s software will be included as part of Ericsson’s Media Solution and RIM’s BlackBerry devices to allow subscribers to access content on the move.
This is the first time that Interwoven has targeted mobile content channels. The integrated offerings are part of a new suite of so-called customer experience offerings to help companies leverage their content across various touchpoints – be it the Web, email, call center and now wireless.
