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October 14, 1998


By CBR Staff Writer

Unicast Communications Corp will expand its relationship with InterVu Inc to deliver video ad formats over the World Wide Web. Three senior InterVu executives – John de Tar, Allie Shaw and Joe Savarino – are to join a new Unicast office opening in San Francisco in November. Unicast will sell jointly branded video advertising services, including interstitials, to advertisers and agencies. InterVu, a media streaming network, yesterday announced a partnership with AdKnowledge to help campaign managers track their rich media web ad campaigns. Manhattan-based Unicast is backed by Intel and GTE Internetworking.

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