German e-commerce software vendor Intershop AG yesterday launched a product specifically for companies hosting web sites for the small and medium-size enterprise market. Intershop’s eponymous flagship product, currently in its third commercial version, is aimed at the corporate market, enabling companies to set up their web site for e-commerce applications, with more or less bespoke solutions, depending on their requirements. Now, says Intershop’s director of sales and marketing in the UK, Gerben Van Duyl, the company has turned its attention to the market for entry-level solutions to e-commerce. It has launched ePages, a program that takes the basic concepts from Intershop 3 and adapts them for the portal market. This is the market in which enterprises such as telcos and ISPs host other people’s web sites, normally small or medium-sized companies who are just beginning to enter the world of e-commerce. With ePages, Van Duyl went on, a new web site can be up and running within an hour, creating the site before the customer’s eyes, and with the help of very simple commands. Thus the program is being marketed by Intershop to telcos and ISPs, who in turn will be distributing the software to the companies whose sites they will be hosting.
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