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November 21, 2005

Internet ad revenue booms

Publishers' revenues from Internet advertising hit another record in the third quarter of 2005, surpassing $3 billion for the first time.

By CBR Staff Writer

According to new figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). third quarter revenues were $3.1 billion, a 33.9 percent increase over the year-ago period which delivered $2.3 billion. The quarter was also up sequentially by 4.7 per cent over the second-quarter’s $2.9 billion total.

It now looks as though total 2005 revenues could surpass $12 billion, comfortably beating last year’s full-year revenues of $9.6 billion.

The third-quarter figures are the most impressive we’ve seen yet, said David Silverman, a partner at PricewaterhouseCoopers. Clearly advertisers are realizing the benefits of shifting more of their total advertising budgets to online.

More and more marketers have embraced Interactive as an essential medium to reach and engage their consumers in more immersive brand experiences, said Greg Stuart, President and CEO, IAB. Moreover, Interactive advertising continues to prove itself as the most cost effective medium in driving sales and changing consumer attitudes providing a powerful competitive edge for these marketers.

David Silverman, Partner, Assurance Services, PricewaterhouseCoopers, adds, The third quarter figures are the most impressive we’ve seen yet. Clearly advertisers are realizing the benefits of shifting more of their total advertising budgets to online – it is an exciting prospect that the annual run rate may exceed $12 billion.

The IAB sponsors the Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PricewaterhouseCoopers. The full report is issued twice yearly for full and half-year data.

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