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December 10, 2014

Device obsession paves way for IoT adoption

Consumers are interested in a "connected home" solution.

By Ellie Burns

Nearly 90% of US consumers check their phone in the first hour of being awake, with 23% looking at their devices up to 50 times a day.

The findings, from a new Deloitte survey on mobile consumer trends, also revealed that 55% of those surveyed are already interested in a "connected home" solution, despite the newness of Internet of Things (IoT) technology.

Other survey highlights included how in-store mobile payments (mPayments) technologies are currently underutilised by consumers in the U.S. – an attitude that could change given recent market developments.

The survey findings show that consumers are interested in mPayment solutions almost anywhere they use some more traditional form of payment. 31% of consumers who have a device with Near-Field Communication (NFC) technology, used it for mPayments in the last month.

"While its common knowledge that consumers are addicted to their mobile devices, it turns out that consumers are truly more inseparable from their devices than previously thought. With over 70 percent checking their phones within thirty minutes of waking up, consumer obsession with devices is phenomenally high and the sheer amount of times per day that consumers access their devices for various activities be it email, text messages or social networks is staggering," said Craig Wigginton, vice chairman and U.S telecommunications sector leader, Deloitte & Touche, LLP.

"We’re also seeing interesting long-term trends around IoT, consumers’ use of devices for work and play, from the potential of mPayments – currently underutilized but promising – to this year’s significant jump in music and video streaming."

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