Information marketing services provider IntelliQuest Information Group Inc is to be acquired by the Katner Group for $46.5m in cash. Austin, Texas-based IntelliQuest has been facing a difficult transition from its custom research revenues over to internet-based research services. Last month, the company sold off its IQ2.net direct marketing division to customer relationship management firm Naviant Technology Solutions Inc for $46.5m. The Katner Group is the parent company for WWP Group Plc’s information and consultancy division, Millward Brown International. In its second quarter, IntelliQuest reported revenue of $9.3m, compared with $10m in the same quarter of last year, and a loss of $993,000, up from a loss of $267,000 last year.
