Nearly half the top-end personal computers built around Intel Corp’s flagship Pentium microprocessor are going into the home, despite a price tag topping $3,000, the San Jose Mercury News reports: Pentium is ramping more quickly for homes than businesses, Dennis Carter, Intel’s vice-president of marketing, told the paper – Nothing prepared us for that; to keep the pot bubbling, Intel is building a $150m marketing campaign that, this summer, will push Pentium as the multimedia machine of choice for the home market; overall, about 7m Pentium machines are likely to be sold this year, 20% of the market; overall, 30% to 40% of all personal computers are now going into the home, says Dean McCarron, a partner in the market research firm Mercury Research Ltd, Scottsdale, Arizona.
