Describing the phenomenal growth of Asian markets, and developing markets in general, he said China would be the number one PC market in the world by 2010. North America, by contrast would account for 25% of the market.
This will change the notion of how Intel designed and marketed products, Otellini said. One crucial aspect would be the levels of income of potential customers, he said. A consumer’s annual income in such markets could be less than the price of a typical PC in developed markets, he said. This would force compromises such as, for example, using a TV as a monitor.
Otellini said the vendor had already been setting up research centers in developing markets such as China and India. In part, he said, this was to take advantage of local talent pools. However, he continued, the vendor was also trying to glean information on how to ensure its product line matched the demands of such markets.
Source: ComputerWire
