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November 30, 2005

Intel details on-demand entertainment plans for Viiv

As part of its forthcoming Viiv technology PC platform, Intel has revealed that it is enabling a broad choice of on-demand, Internet-delivered digital entertainment along with several options for how families view, manage and share content.

By CBR Staff Writer

Intel said it is working with a wide variety of movie, music, television, gaming and photo editing companies worldwide and announced that more than 40 are already testing and verifying services and software applications to meet this objective.

Intel Viiv technology, which is expected to be available in the first quarter of 2006, is designed to enhance and help manage digital entertainment in the home. Throughout 2006, the number of verified content services and applications available will grow to include such consumer devices and networked media devices as portable media players, digital media adapters, digital TVs, DVD players and routers.

The immediacy, global reach and on-demand nature of the Internet, together with the 10s of millions of broadband-ready PCs that already exist today worldwide, support a new trend in how people get their entertainment, said Kevin Corbett, vice president and general manager of the Content Services Group at Intel Digital Home Group. Intel intends to accelerate this trend through our strong relationships with leaders in digital entertainment.

Intel is providing the engineering support, specifications and verification tools to content owners, content distributors, portals, software application developers and device vendors to help deliver Internet-based content services and software applications that are tested and verified to work with an Intel Viiv technology-based PC. The verified content services and applications will be capable of being accessed in full screen format with simple access using a remote control.

Intel is also working with these providers to offer download of their content to portable media devices, such as those from Creative and Dell that will also be verified to work with an Intel Viiv technology-based PC. To make it easier for consumers to find the verified content and devices, each service, application and device will carry an identifier that reads, Enjoy with Intel Viiv technology.

In the second half of 2006, personal and premium content services, applications and devices will also work with software from Intel that enables content to be shared across a home network to Intel Viiv technology verified devices.

The content categories that Intel is enabling for Intel Viiv technology include movies, video and TV, music, games, and photos.

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This is about Intel Viiv technology-based PCs not only connecting to the TV, but also delivering the latest movies at home, creating ‘music DJs,’ playing games and showcasing home photos and videos, Mr Corbett added, it’s a ‘one-stop-shop’ for entertainment.

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