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August 24, 2005

Intel announces Viiv consumer platform

Intel Corp yesterday took the wraps off the new brand for its upcoming home entertainment platform, called Viiv (rhymes with five), at Intel Developer Forum in San Francisco.

By CBR Staff Writer

Future PCs based on Viiv technology would be remote controlled and feature an Intel dual-core processor, chipset, platform software and wired networking capabilities, said Don MacDonald, general manager of Intel digital home group division.

Viiv-driven PCs also would have consumer-level on-off functionality. The computer could be off and on as quickly as simply as pushing a button, similar to turning a monitor on and off.

Viiv also aims to give users easier access to content and to connect to other devices. The goal is to have one home-entertainment PC that could several different applications simultaneously in different rooms of a house.

Intel spent a lot of effort yesterday in touting how the consumer market is driven by the needs of users. MacDonald bought one of the company’s anthropologists on stage to talk up Intel’s work on listening to what users want.

The company hopes Viiv would become as recognizable in the consumer market as its Centrino brand is in mobile.

Despite the fact the name is the Roman numerals for 6 and 4 (though not 64, which is LXIV), it’s not clear whether Viiv will refer purely to Intel’s 64-bit platforms.

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