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Intel Corp thinks it needs a new structure to cover its ground more effectively, and so has formed four new internal groups: Consumer Products, Business Platforms, Small Business and Networking, and Digital Imaging and Video, effective immediately. The personal computer industry is large and growing rapidly, said Intel president and chief executive officer Craig Barrett in a statement As a result, the industry is splitting into large segments. This organizational adjustment allows us to address multiple market segments. Under the new scheme, the old Desktop Products Group will be split between the Consumer and Business Platform groups, headed by vice presidents Mike Aymer and Pat Gelsinger respectively. The Consumer division will handle consumer desktop PCs, TV set top computing devices and automobile PCs. Business-oriented personal computers, Network Computers, NetPCs, workstations and PC data security products will come under the Business Platform group. The old Internet and Communications Group will also be split in two, with a new Small Business and Networking unit run by executive vice president Frank Gill, responsible for networking products, management software, business communications products such as ProShare video conferencing, reseller products, internet services and the reseller channel sales organization. The Intel Architecture Labs, heaed by Craig Kinnie, will continue to develop technologies for emerging platforms and applications technolgies. Digital Imaging and Video, run by Don Whiteside, will focus on digital imaging and video associated with the PC and stand alone digital cameras. Meanwhile, the existing Computing Enhancement Group, under Ron J Smith, will continue to work on peripheral silicon for the PC auch as flash memory, embedded control, universal serial bus and intelligent I/O, as well as chips sets and graphics controllers.

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