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December 12, 2013

Intel sponsors Barcelona FC

Team’s new technology partner ‘will make it most advanced football club in world’.

By Joe Curtis

Barcelona FC have announced Intel as their new technology partner.

The chip firm claimed it will make the Catalans the most technologically advanced club in the world, and has become the first Barcelona sponsor to have its logo featured on the inside of the shirt, which the team will don in their match against Villareal this weekend.

The new jersey was unveiled today at the club’s training facility, worn by players Carlos Puyol and Gerard Pique.

Barcelona FC president Sandro Rosell said: "It is a huge satisfaction for FC Barcelona to be able to join forces and share the values of innovation and teamwork with a company of such worldwide prestige as Intel.

"We are both trendsetters in our fields, and I am convinced the collaboration we are starting today will be very important. It will mean much more than a financial sponsorship."

Intel CMO Deborah Conrad added: "The technology we are deploying and the programmes we are working on together are designed to elevate FC Barcelona into one of the most technologically advanced soccer clubs in the world and to launch an ambitious slate of educational initiatives."

Those include providing Intel-based technology to the students at the famous La Masia academy and supplying Barcelona players and coaches with the latest Intel-based 2 in 1 devices, while working with the club to improve its research, training and performance via the most up-to-date technology, as well as the fan experience.

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