A destination for college-bound web users, theU.com has matched over 1,000,000 students with a wide variety of degree programs. This investment will perform two critical functions for Innovation Ads: Help the company’s flagship enrollment management and education lead generation divisions to better service academic partners; and further establish the company as the premier resource for students who are researching where to attend college.
TheU.com allows students to preview a wide variety of degree programs by employing features that range from the portal’s flagship ‘MTV-style’ college video tours; hundreds of hours of user generated content; a proprietary ‘college matchmaker’ feature; over 5,000 ‘college confessions’ – uncensored student reviews of colleges; and much more. These features will provide Innovation Ads with top quality traffic, enabling the company to deliver a greater number of qualified enrollments to its academic partners.
Doug Imbruce, founder and CEO of www.theU.com, said: When I started theU.com in my dorm room at Columbia University, my number one goal was to help high school students make their first major life decision: where to go to college. Our commercial success is a direct result of a true passion for helping students. Innovation Ads will help www.theU.com to continue its proud tradition, and roll out several exciting new web properties focused on assisting individuals of all ages in maximizing their personal potential.
