The ING Life Companies have introduced an online tool that intends to make it easier for American consumers to learn about life insurance.
Dubbed as ‘ING for Life’ tool, it helps determine the type of life insurance product and estimated amount of life insurance.
The site offers users the opportunity to move to the buying process. The users can get life insurance quotes and connect to a licensed life insurance agent, that will help them complete a life insurance application. ING for Life creates an opportunity for firms to reach middle-income consumers for Insurance professionals and brokerage agencies, claims the company.
Butch Britton, CEO of ING US Insurance, said: America’s middle class is underinsured, yet they are probably the population that needs life insurance the most. ING for Life(SM) breaks down some of the barriers to learning about and obtaining life insurance by making it easy to get education at their convenience, without pressure or time constraints.
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