In addition to providing Family Dollar with comprehensive, highly-accurate marketplace information, Information Resources (IRI) will leverage its industry-leading analytics solutions and domain expertise to help Family Dollar grow its business through a variety of advanced merchandising and category management initiatives.
Under the new multi-year contract, IRI will work with Family Dollar to provide a combination of market content and advanced analytics and technologies. In addition, IRI will collaborate with Family Dollar’s vendor community, making store-level insights available to Family Dollar’s suppliers.
Robert George, executive vice president and chief merchandising officer, said: IRI offers a unique blend of forward-looking, analytics-driven capabilities that will help us ask the right questions about our business and get to the answers that matter most to drive improved performance. Using IRI’s consumer and market information and powerful analytics capabilities, Family Dollar will be uniquely positioned to better manage local market differences around product assortment, shelf management and pricing.
