Menlo Park, California-based Informatica Inc has unveiled the company’s planned Enterprise Data Mart architecture, which it says will do away with the need for cumbersome data warehouses. The architecture enables companies to deploy individual data marts that can be networked into an enterprise wide data warehouse, providing a consistent view of corporate data. It consists of a Dynamic Data Store, which holds information or data from operational relational database and legacy systems. The Store operates as a separate database, describing the data it contains before holding relevant, or frequently used data, in a Global Data Mart repository which links to the separate data marts that are deployed by the particular departments or divisions within an organization. The company says the cost and complexity of building additional marts is reduced because users can see what is available to be re-used. The architecture has been based around the company’s PowerMart technology, which it introduced in May last year to manage data marts. Informatica, which employs around 100 staff, has recently opened a UK subsidiary operation.