Since 1999, Informatica’s presence in Japan was largely driven indirectly through partners such as Mitsubishi Denki Information Technology Inc, an affiliate of Mitsubishi Electric. The company says this and other partnerships are unaffected by its decision to set-up direct operations.

Redwood City, California-based Informatica claims to have around 100 Japanese customers using its data integration software suite.

Interestingly Informatica has appointed Takemi Hojo, former general manger of rival Ascential Corp’s Japanese division, to head up operations in the country. One of Hojo’s main tasks will be to expand Informatica’s relationships with local software vendors, implementation partners and resellers.

Hojo expects to announce new Japanese partnerships later this year.

Informatica is not the only business intelligence (BI) vendor looking eastwards. Minneapolis, Minnesota-base performance management software firm CorVu Corp also announced this week that it is setting up shop in Shanghai, China.