Data warehousing and decision support software company Informatica Corp said Wednesday that it will acquire privately- held Influence Software Inc in an all-stock deal valued at $80m. Three-year-old Influence develops analytic applications for e- business. Informatica reckons the combination effectively makes it the leader in that market, as well as the only player to boast an analytic offering optimized to address the multi-channel requirements of industrial strength business-to-business e- commerce.

Informatica says the resulting analytic applications will be targeted at helping large, multi-channel corporations monitor the performance of their complete e-business value chains, including the productivity, efficiency and quality of their relationships with customers, suppliers, marketplaces and trading partners. The acquisition will be accounted for as a pooling of interests and is expected to close in the first quarter of the coming year.