The global marketing campaign is being spearheaded by the country’s industry trade body, Nasscom, in alliance with India’s Ministry of Communications and Information Technology.
As well as marketing Indian software companies to worldwide customers, the campaign also aims to influence policy and regulatory issues, and tackle governmental issues such as bilateral agreements and immigration policies. The campaign’s initial focus will be on the UK and US, and Nasscom will be working to get government officials from both countries to visit India.
Source: Computerwire
