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May 16, 2012

Indian PC shipment rises 3.5% in Q1 of 2012

ELCOT, Lenovo reported the top sales

By CBR Staff Writer

Indian personal computer (PC) shipments for the first quarter of 2012 (Q1) from January to March were up by 2.63 million units, rising by 3.5% over the corresponding quarter in 2011, 7.7% over the previous quarter, according to International Data Corporation (IDC).

IDC senior analyst Kiran Kumar said the growth in PC volumes is reflective of the rise in consumption levels and investment activity for PCs in the recent past.

"A spurt in commercial spending was backed by a revival in consumer sentiment towards March," he added.

The White box (assembled) PC market occupied 37.6% share of the overall Desktop PC business in Q1 2012,a fall from 45.4% share in Q1 2011.

The decline in the White box PC market is due to continuous pressure on the price front owing to a significant surge in hard disk prices and subsequent shift in consumer purchase towards Portable PCs, the research firm noted.

In terms of driving factors, IDC associate research director Adwaita Menon said commoditization is driving growth into semi-urban markets, which have shown faster growth than metros.

"Vendors are focusing on high-margin products such as AIOs and small portables to maintain the growth momentum and margins," added Menon.

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ELCOT, Lenovo were at the top spot in Indian PC market with a 15.8% market share in Q1 2012 and Dell secured the second spot with 15% share, followed very closely by HP with a 14.9% share.

IDC stated a good balance of product mix at attractive price bands has helped HP grow higher than the market average in Q1 2012.

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