The phone has an internal storage of 8GB which can be expanded to 32GB via MicroSD card. The phone runs on Android 5.1 Lollipop. IMO Q has a 1450mAh battery, which could provide charge for a day, given that this phone does not have an HD screen.
IMO S is slightly higher end compared to IMO Q and it is available on contract with Virign, starting at £8.50 per month.
It sports a five inch HD screen, a 8MP rear camera and a 5MP front camera. The internal memory is twice as much on IMO Q with 16GB, with an option for MicroSD expansion slot, up to 32GB.
In My Opinion’s sales and propositions head Nigel Whitehead noted that the company aims to offer best value smartphones sacrificing neither on functionality nor on quality.
The phones have been designed with the average UK household in mind, where the parents should not be hesitant in giving their phones to children because of risk of breakage and young people should not hesitate to own the phone due to the cost of maintenance.
The phones will target families, youngsters and late adopters of smartphones.
The company says that with these phones, it looks to grab a 3% market share in the UK in the coming 18 months.
This article is from the CBROnline archive: some formatting and images may not be present.
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