Win/Loss technology and consulting applications provider Ignite Intelligence Solutions has introduced Insight, a software platform that captures and consolidates sales force intelligence, transforming it into clear strategies to help companies improve win-rates, enhance product features and reduce competitive risks.
Insight enables salespeople to capture what worked and what didn’t during the sales cycle, making their information permanently part of the organisation’s knowledgebase.
The business intelligence provided by the Insight platform transforms collected sales information into actionable data that provides feedback and increases knowledge sharing across sales, marketing and product management.
Insight can be deployed as a stand-alone tool or used to complement traditional win/loss review programmes and adheres to the data principle of ‘enter once, use often,’ leveraging and augmenting information that already exists in a company’s CRM system.
Win/Loss Reviews: A New Knowledge Model for Competitive Intelligence author Rick Marcet said a product like Insight, which is designed to capture key deal factors around a win or loss, makes it easy for organisations to launch a sales-driven win/loss review programme and achieve results faster.
