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July 21, 2009

IDT expands HQV video processing line

Aims to improve consumer's viewing experience

By CBR Staff Writer

Integrated Device Technology, a provider of mixed signal semiconductor products, has introduced a new chip IDT HQV Vida processor, the latest offering from its Hollywood Quality Video (HQV) video processing line.

The new chip reportedly improves image detail and quality with four-field motion adaptive de-interlacing, multi cadence tracking, 2-bit colour processing and detail enhancement.

The company said its VHD1900 incorporates two new HQV technologies – Auto HQV and HQV StreamClean – which enhance the incoming image and provide clean-up of source video, allowing the picture to be clean. The company added Auto HQV enables hands-free adjustment to optimise image quality of content from different sources or content that varies in quality. It also analyses the video content to adjust image and noise processing parameters to optimise image quality and reduce artifacts.

According to the company, HQV StreamClean incorporates three noise reductions techniques – adaptive mosquito, block, and temporal – to reduce the difficult-to-remove image artifacts. Moreover, the Vida device also contains resolution enhancement technology that generates upscaled images to make standard definition content look near-HD in quality, said company.

Ji Park, vice president and general manager of the IDT video and display operation, said: “The model for consumer video is changing. More content is becoming available on the internet and consumers want to view this content wherever and whenever they want. Unfortunately most internet content is highly compressed and compression artifacts are very visible when viewed on larger screen displays.

“The Vida processor offers breakthrough performance in cleaning up these low-quality video sources. HQV is already known as the premier standard in video processing today. And, with the Vida device, IDT HQV takes video processing to a new level of processing excellence.”

Reportedly, the new offering also features 14-bit internal processing and 12-bit output for deep colour processing and 3D gamut conversion for xvYCC processing. These capabilities provide conversion of regular and wide gamut content to the display’s native gamut. The new video processor features no external DRAM and by integrating on-chip memory, can be incorporated into a video system.

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