Celltick says LiveScreen Media will deliver a new revenue source to operators and will enable brands and operators to reach millions of mobile users simultaneously.
Using Celltick’s mobile broadcast technology, the platform delivers ‘teaser’ messages directly onto the phone’s idle screen when it is not in use. The teasers can take the form of sponsored content, brand campaigns or promotional messages.
Users can select to receive news headlines, traffic reports, games, sports updates or alerts about sales. When subscribers see anything that interests them, they can click once to access associated content or services.
LiveScreen Media can control not only who receives the messages, but also at what time and frequency. The platform has a smart analysis and targeting engine that collects data on user behavior and refines the relevancy of the content and promotions delivered to them.
LiveScreen Media is based on Celltick’s content discovery service LiveScreen, which is already in use by over 25 million subscribers across 20 mobile operators worldwide.
