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December 19, 2006

Idaho Press-Tribune increases e-circulation with Olive Software

US hometown newspaper The Idaho Press-Tribune has chosen Olive Software's ActivePaper Daily to distribute 2,500 electronic editions to local schools, resulting in an increase in circulation figures.

By CBR Staff Writer

The Idaho Press-Tribune contains information about local sports teams, schools, and community events. After purchasing Olive’s ActivePaper Daily to boost its circulation and decrease delivery costs, the newspaper looked for additional ways to use its electronic edition, etrib.

The CAC-compliant etrib edition is targeted to cater to the needs of a younger, more computer-savvy generation and is being used as the foundation of The Idaho Press-Tribune’s Newspapers in Education (NIE) program.

According to the newspaper, students enjoy reading etrib as it provides them with easy access to the newspaper’s content, and because of its robust search function, which is ideal for students using the newspaper for research projects.

In addition to etrib’s success in the NIE program, the publication has reported a CAC-audited circulation increase. It now delivers an electronic replica to 14 local schools and an adult learning center.

Olive is proud to help publishers develop relationships with their younger readers by providing them with a newspaper in a format they prefer, stated Yuval Rachmilevitz, CEO of Olive Software. Aside from the significant cost savings that the newspaper realized as a result of the conversion of its mail-paid subscribers to e-Tribune readers, it can now reach end-users outside its immediate delivery area. The newspaper’s forward thinking and NIE involvement resulted in an audited circulation increase.

The Idaho Press-Tribune hopes to convert all of the middle and high schools in the area, as well as those in the nearby farm communities, to electronic edition delivery by the end of 2008.

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