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February 7, 2010

ID Watchdog unveils new idCHECK product

Claims to offer instant feedback on ID theft

By CBR Staff Writer

ID Watchdog, a provider of identity theft protection and resolution services, has unveiled a new idCHECK product that allows consumers to instantly determine whether an organised identity theft network may have accessed their personal data.

According to ID Watchdog, the idCHECK works by scanning consumer databases, most of which aren’t easily accessed by consumers, to expose evidence of identity theft. The results are presented on an intuitive dashboard using a simple coding system, providing the consumer with an easy to understand assessment of his or her risk, as well as ongoing access to additional identity theft tools, resources and action plans.

The company said that the idCHECK, offered in single-use units, provides access to large amounts of personal data and analytics to the data.

Daniel Mohan, president and chief operating officer of ID Watchdog, said: “Identity theft impacts millions of consumers every year, but often goes undetected for months or even years, giving thieves plenty of time to do serious damage. Because identity thieves don’t discriminate, we believe that every consumer should take proactive steps to protect his or herself and loved ones from identity theft.

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“As the industry’s first tool that can provide consumers with immediate answers, idCHECK cuts through identity theft marketing hype with the simplest and most effective path to affordable peace of mind.”

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