ICL Plc reduced the price of its desktop personal computers by an average of 20% from February 1: the entry-level price of the DRS Model 30 is now UKP745, models 40 and 45 are UKP1,000 and UKP1,200, and models 50, 55 and 75 come in at UKP990, UKP1,200 and UKP4,090 respectively.