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February 21, 1988

ICI ELECTRONICS OPTIMISTIC ABOUT ITS DIGITAL PAPERS

By CBR Staff Writer

The ICI Electronics Ltd subsidiary of chemicals giant ICI Plc has extremely high hopes for its new optical disk medium, which it calls digital paper – and who can be surprised when the company is talking not cents per byte but cents per megabyte of data stored, a half cent per megabyte indeed: the paper-like material is aimed at write-once applications, particularly ones where the data is read once or twice and thrown away – daily updates to price lists and such; the material consists of a 25 micron layer of Melinex substrate on which is laid a dye polymer layer that changes colour when exposed to a laser, and a protective coating to create a material that is durable but handles like paper – and one company that is excited by the new recording material is struggling Iomega Corp, Roy, Utah, which has established a Bernoulli Optical Systems subsidiary to apply its magnetic hard shell floppy disk technology to optical storage.

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