Enterprises are looking to deliver right content, at right time, to the right person on demand…This is where IBM and Aptrix comes in said Dr Ambuj Goyal, General Manager of IBM’s Lotus Software division in a teleconference with analysts. We are number one in market share in portals…and continuously number one in collaboration, and have been in the content management space for some time. Our only weakness has been in the Web content management; we now have that capability he said.
Prior to its takeover, Aptrix, which formerly traded as Presence Online Pty Ltd and operates out of Sydney, already had a long standing relationship with IBM. Both companies attest to a having a level of technical integration between their product sets. Goyal believes there will be no delay in going to market with integrated offerings. While we continue to work on deeper integration on our various portfolios, but Aptrix has been working on top of Domino on a J2EE environment for a period of time which already gives us a great integrated software story.
Aptrix’s technology is thought to nicely complement IBM Software Group’s current collaborative and information management software and will probably be integrated into IBM’s Lotus Software; specifically to provide Web content management services for applications built and run on its Lotus/Domino, WebSphere and DB2 Content Manager platforms.
Customers today are not looking for a separate Web content management technology in their environments…Rather, it’s part of an overall purchase decision that customers make on either collaboration portal based integration, or overall enterprise content management, Goyal said.
Additionally, the acquisition will accelerate IBM’s future development plans for its WorkPlace strategy which the company unveiled at this year’s LotusSphere conference. Today we’re announcing a new offering in the marketplace based on Aprix technology called Lotus Workplace Content Development said Goyal. The software will be integrated and shipped with our collaboration, portal and content management portfolio offerings.
The move can be seen as part of IBM’s ongoing attempts to componentize its vast, and sometimes confusing, collaborative capabilities and deliver them through different platforms to address specific buyer needs. This capability will not only be offered standalone, but as a component of our offerings in portals, Domino, enterprise content management and other collaborative offerings…It’s a proof-point of what we have been saying for some time, and what we’re now delivering today Goyal said.
While the financial terms of the acquisition were not disclosed, IBM officials said that all Aptrix’s employees and operations – including its offices in London, UK and Cambridge, Massachusetts – will be assimilated within IBM Software Group’s Lotus business unit.
Source: Computerwire
