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January 4, 1988

IBM’S SPENDING ON PRODUCT ADVERTISING AT $467M

By CBR Staff Writer

Mot that IBM is not trying its darndest to put its best face forward: in 1987, the company spent a breathtaking $467m to advertise its products in the US according to Communications Trends, while its nearest rival, DEC, spent $95m – which is almost exactly in line with the relative size of the two companies; biggest hike was made by Wang Laboratories, which raised its budget 16% to $29m, compared with an average 6% increase that saw computer advertising reach $2,000m.

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