View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
April 8, 1997updated 05 Sep 2016 12:26pm


By CBR Staff Writer

IBM Corp has chosen the Yahoo Network to launch what it bills as the world’s first global internet advertising program. The program will begin in mid-April and continue through the end of the year and will target various demographic and geographic groups in several languages. A spokesperson for Yahoo said the program is unique because the scope and properties of the network will allow IBM to reach a truly global internet audience. IBM, one of the top three web advertisers, says the internet is an important and growing component of its worldwide media plan. Neither IBM nor Yahoo would comment on the estimated value of the deal.

Content from our partners
Green for go: Transforming trade in the UK
Manufacturers are switching to personalised customer experience amid fierce competition
How many ends in end-to-end service orchestration?

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.