IBM continues to be tight-lipped about the form of its newly announced customer relationship management company, which it launched earlier this week. Admitting that the term customer relationship management is a broad one, the company will not detail just what the phrase boils down to in terms of products and services for a few weeks to come. In the meantime the new company is offering customers middleware in the shape of MDp to tie together front-end applications, such as sales automation and call center software. (CI No 3,472). The new company will employ 500 people and as well as having its own services division, will also rely on IBM global services.
