View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
January 21, 1993

IBM SETS OFF FIREWORKS PARTNERS TO CO-ORDINATE ITS MULTIMEDIA EFFORTS

By CBR Staff Writer

IBM Corp is convinced the fun-and-games end of the business promises its salvation, and its latest move is to form Fireworks Partners as a separate unit to foster worldwide development and deployment of advanced multimedia applications and services for the commercial and consumer markets within IBM Personal Systems. Fireworks is chartered to co-ordinate varied but related businesses to ensure early marketing of leading-edge multimedia systems; create joint ventures and alliances with other firms; put up initial funding for promising, pioneering multimedia services under development by entrepreneurs outside IBM; and take responsibility for IBM’s worldwide multimedia marketing strategy and co-ordinate it across lines of business. It includes IBM’s multimedia development and marketing organisation in Atlanta, Georgia, and will oversee IBM’s Multimedia Publishing Studio and Kiosk Solutions, and will manage IBM’s involvement in Kaleida Labs, HomeView Realty Search Services and NBC Desktop News joint ventures. It is based in Somers, New York.

Content from our partners
Green for go: Transforming trade in the UK
Manufacturers are switching to personalised customer experience amid fierce competition
How many ends in end-to-end service orchestration?

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU