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June 6, 1988

IBM PLANS TO SPLIT ADVERTISING ACCOUNT BETWEEN SMALL NUMBER OF AGENCIES

By CBR Staff Writer

Advertising agency Lord Geller Federico Einstein, guilty of those deeply irritating Charlie Chaplin ads for the Personal Computer, have suffered another blow: it has been IBM’s main agency in the US for nine years, but now IBM plans to split its $125m a year account between a small number of agencies.

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