Advertising agency Lord Geller Federico Einstein, guilty of those deeply irritating Charlie Chaplin ads for the Personal Computer, have suffered another blow: it has been IBM’s main agency in the US for nine years, but now IBM plans to split its $125m a year account between a small number of agencies.
IBM PLANS TO SPLIT ADVERTISING ACCOUNT BETWEEN SMALL NUMBER OF AGENCIES
This article is from the CBROnline archive: some formatting and images may not be present.
CBR Staff Writer
CBR Online legacy content.