IBM LOGO IN TV COVERAGE

Compared with the miserly 10 logos a day that the pioneer of the whole business Honeywell Bull Ltd gets on the computerised test match scorecards and statistics it does for the BBC, IBM really got its moneysworth out of the European Indoor Athletics Championships in Budapest over the weekend (CI No 882): not only did it get its name onto about every other caption, but some eight advertising boards right around the track, plus another strategically placed at the finish line meant that the IBM logo was seldom out of shot during the entire TV coverage.

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