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December 16, 1987

IBM FURTHER DISMANTLES ROLM MARKETING

By CBR Staff Writer

Following the decision to relegate Rolm Corp to the status of a division from a subsidiary, IBM’s Information Systems Group has restructured the former Telecommunications Marketing and Service function. The former Rolm Systems Marketing Division, Customer Support Division and National Operations Division have been reorganised into a new US marketing structure reporting to Information Systems’ North-Central and South-West Marketing Divisions, and a new service structure reporting to its National Service Division. The headquarters Telecommunications Systems Management organisation has also been restructured to include former Rolm corporate marketing functions and other of its marketing support organisations.

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