View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
March 12, 1987


By CBR Staff Writer

IBM has responded to customer complaints – and, say observers, to dissatisfaction with the unit’s performance – by folding a large part of the sales force of its Rolm Corp subsidiary into Information Systems Group, so that large customers will have a single point of contact for IBM computers and telecommunications equipment. The new Telecommunications Marketing and Service Organisation will take in about 6,000 of Rolm’s 10,000 employees, but Rolm will continue to run a small sales force of its own for non-IBM customers. IBM’s Communications Products Division will remain responsible for world development and US marketing of pure telecommunications equipment, but the major loss of identity for a large part of Rolm is expected to be followed by closer links between the Rolm research, development and manufacturing operations in Santa Clara, California, and IBM’s communications equipment development and manufacturing in Raleigh, North Carolina. Observers expect the moves to lead to the departure of many of Rolm’s senior old-timers.

Content from our partners
Rethinking cloud: challenging assumptions, learning lessons
DTX Manchester welcomes leading tech talent from across the region and beyond
The hidden complexities of deploying AI in your business

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.