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September 10, 2012

IBM unveils new services to boost customer engagement

The new services are powered by IBM Interactive

By CBR Staff Writer

IBM has introduced new set of integrated services designed to help businesses build and expand their digital marketing presence.

The new services will help chief marketing officers (CMOs) and chief information officers (CIOs) in their engagement with selective and digitally empowered customers, the company said.

Though the new services the company will help businesses use technology as a tool to build more meaningful, personalised interactions across mobile, social and online touchpoints.

With the new integrated services, IBM will assess a business’s current needs against future marketing vision, conduct a gap analysis to evaluate currently supported future capabilities and then determine the new processes, technology, data, skills and governance required for the transformation strategy.

In addition, the company will also design customised roadmaps for clients built on various techniques and methodologies developed in worldwide client engagements.

The company utilises analytic techniques to accelerate customer engagement, social marketing and collaboration, and marketing performance optimisation efforts.

Real-time predictive analytics will analyse the growing volumes of customer information, across various structured and unstructured data sources, to provide insights into customer preferences.

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IBM Global Business Services New Markets managing partner Adam Klaber said as a part of its Smarter Commerce efforts, the company works with businesses to deepen customer relationships and turn prospects into brand advocates.

"Leading with a data-driven approach, IBM helps CMOs and CIOs to engage with consumer audiences in a more personalized and authentic manner, to in turn, boost brand loyalty," Klaber said.

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