IBM is on the hunt for 300 new graduates and IT professionals after launching a new services centre in Leicester.

The IBM Services Centre aims to provide the hardware giant’s UK customers with services in application development, maintenance, and test and systems management in order to support projects in cloud, big data, mobile, social and security.

IBM says it is seeking staff with a background in technology or who show an aptitude for IT and are looking to build skills for the future.

The centre will also provide internships and apprenticeships, in a bid to attract the best talent across the Midlands.

"This is excellent news and a significant achievement for the city council in terms of our economic regeneration of the city. We have worked very closely with IBM, and I am delighted that they have now chosen Leicester for their UK base," Leicester’s City Mayor, Sir Peter Soulsby, said.

"We welcome them to our city, along with the opportunities they bring for our graduates and young people to gain the vital technology skills that businesses need in today’s competitive market. This move reinforces that Leicester can not only meet the location needs of major businesses, but that it is also a great place to study and work, and to build an exciting future."

David Stokes, CEO at IBM UK and Ireland, added: "This investment in job creation aims to inspire the next-generation workforce from local technical colleges and universities who will deliver the technology skills needed to drive business innovation in the UK."