View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
October 6, 2010

IBM completes Unica acquisition

Around 500 Unica employees joins IBM's Software Solutions Group

By CBR Staff Writer

IBM has completed the acquisition of Massachusetts -based Unica, a provider of marketing software offerings.

IBM said that through Unica, it is acquiring enterprise and cloud-based marketing software offerings that help businesses streamline and automate marketing processes, and understand and predict customer preferences.

With the closing of this acquisition, around 500 Unica employees will join IBM’s Software Solutions Group.

In addition, through both Unica and Coremetrics acquisitions, IBM will enable its clients to develop relevant and targeted communications while minimising marketing expenditures.

IBM Industry Solutions Group general manager Craig Hayman said, together, the Unica and Coremetrics acquisitions help deliver customer insight to clients demand, along with measurable results they are seeking across sales channels.

Content from our partners
Rethinking cloud: challenging assumptions, learning lessons
DTX Manchester welcomes leading tech talent from across the region and beyond
The hidden complexities of deploying AI in your business

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU