Hyperoptic, an internet service provider in the UK, will expand its gigabit broadband (1,000Mbps) services to seven more cities, from the present thirteen cities.
Hyperoptic will introduce the broadband in Portsmouth, Watford, Leicester, Southampton, Slough, Edinburgh and Woking.
The UK cities where Hyperoptic is presently operating includes Greater London, Cardiff, Bristol, Brighton, Reading, Manchester, Leeds, Liverpool, Sheffield, Birmingham, Glasgow, Newcastle and Nottingham.
Hyperoptic’s network in the new cities has already been laid and installations are now taking place.
Claimed to the fastest internet service in the UK, Hyperoptic says that it is bringing out a new customer-centric approach to broadband services.
The internet service provider said that it was the first company to introduce a ‘No Contract’ option with a huge range of broadband-only services, apart from pricing their broadband and landline services competitively.
Hyperoptic claimed that that it offers Fibre-to-the-premises – which helps in increasing broadband speeds to about 135 times faster than traditional ASDL speeds. By eliminating copper wire all the way, it has been possible to remove issues such as peak-time slowdowns, buffering and timeouts caused by copper cables, the company says.
Hyperoptic is confident that with its arrival in these cities, there can be a significant change in internet speeds, which until now range between 22.9Mbps and 35.7Mbps.
Tests conducted by thinkbroadband show that in the cities where Hyperoptic is now being introduced, the average speed of internet is between 6.2Mbps and 7.5Mbps. In the first quarter of 2016, about 25% of internet users had no option but to use slow internet.
Thinkbroadband editor Andrew Ferguson said: "The difference between the average for existing Hyperoptic customers who can choose between 20, 100 and 1000Mbps packages and cities like Edinburgh is pretty clear and reflects not just a step change, but a rocket assisted boost to a world of possibilities."
Steve Holford continued: "In Europe there are over 35.9 million FTTP subscribers – these users are getting the best out of the Internet and reaping the social and economic benefits.
"Digital leadership will not be achieved by sweating copper assets, but through innovative companies like ours increasing the availability of FTTP broadband.
"By expanding our footprint we are giving even more Brits the opportunity to experience the power of hyperfast broadband – we are confident as soon as they try full fibre broadband they won’t ever want to go back!"
