The new structure creates a sales organization directly focused on key geographies, supported by a product and channel specialized marketing, development and services team.
We are focusing our efforts to capture market share in high-growth geographies where we have an established infrastructure and strong brand awareness, to capture more of the countertop market, and to aggressively target the mobile, multi-lane and unattended segments, said Hypercom president Philippe Tartavull.
We are doing this with an exceptional range of services and secure PCI-certified products and solutions sold and supported by the right professionals in the right geographies. The new organization will strengthen our ability to more quickly deliver the very best solutions to the market, he added.
The reconfiguration follows a four-month global review of the company’s sales and marketing organizations, and is expected to result in a net reduction of 14 marketing and sales personnel, with employee severance costs estimated at less than $500,000.
Separately, Hypercom has announced its intention to outsource its manufacturing and consolidate its assembly, software, repair and maintenance functions globally, to drive improvements in product quality, quickly adapt to changing market needs and reduce costs. A number of these activities are already in process or are substantially completed.
