The company is to use the new brand name in most of its 3G markets, including the UK, Australia, Sweden and Hong Kong. The move follows a series of rebrandings: BT Cellnet became O2 earlier in the year, and One2One changed to T-Mobile.
Hutchison is still maintaining that it will roll out 3G services in Q4 2002, despite rumors that technical problems would force it to delay the launch.
