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April 16, 2015

Huawei pitches for luxury market with P8 launch

The Chinese electronics manufacturer launched two new devices at an event at London's Old Billingsgate.

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Huawei has launched the Huawei P8 and Huawei P8 Max at an event at London’s Old Billingsgate.

The P8 smartphone sees the Chinese electronics maker emphasising design in order to pitch for the high-end market.

The 4G-enabled smartphone is 6.4 mm thick, with dual SIM cards, with connection to network roaming services three time faster than average phone models.

The Kirin 930 64-bit Octa-Core chipset claims to boost performance by around 20 percent compared to other phones with similar battery life. Running Android 5.0, it contains 3GB of RAM and 16 GB of ROM.

Other features include the ability to remotely unlock the P8 when connected with a Bluetooth device such as the Huawei TalkBand B2 and an optional E-ink screen on the back of the phone.

"The Huawei P8 design is deeply rooted in literary tradition, combining elements of ancient manuscripts, illuminated books and the essence of sunlight in stained glass library windows," a statement from the company read.

"It is inspired by the best of human design from different cultures across the centuries and embodies the human spirit of exploration and beauty," it added.

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Paralleling the iPhone 6 and iPhone 6 Plus, the Huawei P8max uses the P8 design but features a larger 6.8-inch screen, longer battery life and a camera with light tracing for any environment.

"The goal of Huawei P8 is to become the most user-friendly smartphone for consumers globally," said Richard Yu, CEO of Huawei Consumer Business Group. "Through in-depth market research, Huawei has addressed the most pressing pain points for premium smartphone users today."

"Huawei seamlessly combines the best elements of style and durability in this device, delivering a revolutionary user experience – especially in terms of camera capabilities and network connectivity.

He added: "Building on the outstanding market performance of Huawei’s P series, we fully believe the Huawei P8 will become one of the most popular smartphones of 2015."

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