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July 9, 2015

Huawei eyes Europe as China snaps up Honor 7

High-end device aimed at building up a reputation for luxury.

By Alexander Sword

Huawei’s new honor 7 has received 9 million unit orders in its first week alone.

The latest flagship device from Huawei is aimed at the luxury market, sporting a fingerprint sensor, 20 MP camera and metal case.

Huawei hopes to distance itself from its lower-end devices and make inroads into the European market with the device, which joins the honor 6+, honor 6 and honor 4X in the higher-end Honor brand.

The Chinese networking and manufacturing giant has also moved to distance itself from Android with its Kirin operating system; this will be the first device to run it.

"We are very excited about this regional success and believe that honor 7 will see a great response from users in Europe too, later this year. As a new flagship product of the Honor product family, honor 7 is bringing further innovation at an affordable price," commented Frank Yao, Managing Director WEU, Honor.

"Feedback from the community is very positive, which reaffirms our commitment to our customers and our focus to deliver products that always exceed users’ expectations."

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