As per the agreement, ‘Yipin’ used its on-train television system to promote CnBoo between September 15, 2007 and October 15, 2007. During the period, CnBoo’s 30 second advertisement DV was broadcast on no less than 19 trains. Short distance runs showed the DV twice, while longer distance runs showed the DV five times.
Mr Wei, CEO of CYTV, said: This was a fantastic opportunity for us to promote the CnBoo website to people who may never have seen our other types of advertising. Train travel plays an important role in moving millions of individuals around China, and we are proud to introduce CnBoo to so many people as they go about their daily business.
