HTC has not launched its HTC One M9 in the US, but has introduced a programme dubbed ‘Uh-Oh’, which will replace the phone if it gets damaged.

The programme is limited to HTC One M9 released in the US starting 10th April, and HTC One (M8) purchased between 10 April and 31 August 2015.

Under the programme, HTC will replace phones with cracked screens and water damage within the first twelve months of purchase.

Users need to call up the customer support desk or have a live chat to get the damaged phone replaced.

The other offer also includes a discount of $100 upon the next purchase of the HTC ONE , but only for customers who do not want the replacement.

HTC said: "Get a replacement next business day before you send us back your damaged phone. Requires a $299 credit card hold until HTC receives damaged phone."

It added: "Send us your damaged phone using a prepaid label provided by HTC. Receive a replacement phone within 2 days of HTC’s receipt of damaged phone. No credit card required."