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March 3, 2015

HTC jumps on the fitness wearable ‘band’wagon

The $199 fitness band is expected to be released over the weekend.

By CBR Staff Writer

HTC is following in the footsteps of its rivals to introduce HTC grip, a fitness band created in partnership with sportswear maker Under Armour.

The band will help the wearer keep track of their well-being, as it is capable of tracking workouts and recording speed, distance and calories burned.

It can also allow the wearer to track sleep and share the achievements on social media.

The waterproof band has an 1.8-inch PMOLED curved display and is equipped with Bluetooth and GPS which will allow users to capture their distance pace and calories.

It can also be synced with the wearer’s Android and iOS smartphones, which allows HTC grip to show call notifications and respond to messages in an easy manner.

The fitness band is powered by a 1,000-mAh battery capable of providing up to 5-hour battery life.

The Baltimore Sun cited Under Armour CEO Kevin Plank as saying: "The thing that makes HTC [Grip] unique is that it only opens with our app.

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"It’s programmed specifically to work with Under Armour Record. So when you start combining these two things, we think it gives us a lot of capability to make hardware and integrate with what we think is one of the best equipment manufacturers in the world."

Under Armour previously acquired two mobile health and fitness application makers including MyFitnessPal and Endomondo and has its own app.

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