The Strategy Management software enables business users to deploy scoring models, portfolio segmentation, manage customer relations and improve risk management decisions.
Initially, HSBC will implement the software across into its business processing environment in 22 countries, replacing the existing decisioning technology, before extending it across its global operations.
Experian claims the software will enable HSBC to implement sophisticated decisioning techniques to define a strategy for each individual customer as they apply for new accounts. This approach allows the bank to identify the value of the customer and create tailored packages.
Strategy Management will undoubtedly become an integral part of our business and we expect that it will make more than 50 billion customer decisions annually for us as we roll it out across our global business, commented George Lennox, senior manager of group credit and risk at HSBC.
